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  • Mary Schreiber Swenson Phd.

'Instagram Face’ Trend Boosts Growth of Plastic Surgery MedicalTourism Worldwide

Updated: Oct 29, 2021

While Instagram only came on the scene a mere 11 years ago, it’s penetration in the psyche of global society is undeniable. As becoming an influencer has become popularly accepted as a viable career path and posting constant selfies has turned from a form of narcissism and into an encouraged act, so has risen a new trend: Instagram face.

Originally brought to light in a 2019 New Yorker op-ed, Instagram face is one all social media users know well: high cheekbones, full lips, a button-nose and perfect symmetry. Embodied best by Instagram superstar Kylie Jenner -- likewise known for her alleged attachment to plastic surgery -- many women across the map have likewise turned to their local surgeons to achieve this highly-desired look embodied by many of their favorite influencers.

Still, while going to a nearby doctor can be convenient, many ‘Instagram face’ hopefuls have turned their sights toward medical tourism to get their fix. As clinics around the world arrange their patients a full luxury experience -- flights, cushy hotel rooms, and access to the top surgeons in the world -- more and more people are opting in to this comfortable and cost-efficient alternative that allows them to recuperate with ease.

This very trend has been reflected in the market: since 2015, the very same year Jenner went public about her lip injections, the medical tourism market was valued at between $60 and $70 billion. Now, as following social media standards continues to become increasingly popular, medical tourism is anticipated to grow 8.8 percent by 2024, representing a marked trend toward the surgery trips’ societal acceptance.

The next time you encounter someone, online or real life, with this uber-popular ‘Instagram face,’ just know they likely traveled far and wide to the best-of-the-best surgeons abroad to receive it.

MyMedChoices is the first step in finding a Center of Excellence provider network. Our network is based on providers with a proven ability to deliver better health outcomes at a lower cost. We provide you with choices and options around the globe delivering high quality services and transparent pricing for medical, wellness and dental care.

We are based in the United States and have a global database that will allow you the choices and options that you deserve. This is your health. Choose Wisely.

Be Well!

Mary Schreiber Swenson, PhD

Founder |CEO

My Med Choices

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