Updated: Oct 28, 2020
Memorandum Links Delaware Small Business to Medical Tourism Firms in South Korea This Blog is Reposted From the Export Delaware Blog Site. 1/31/2020 NEW CASTLE, Del. – An agreement signed this week will strengthen ties between a promising Delaware small business and leading firms in South Korea, as well as the nation’s official tourism agency.
Delaware Secretary of State Jeff Bullock hosted a Memorandum of Understanding (MOU) signing ceremony Monday to formalize the partnership with Delaware small business My Med Choices, Inc. and the Korea Tourism Organization (KTO), Asan Medical Center, Hyundai Aesthetics Plastic Surgery and Juwon Healthcare.
KTO has named My Med Choices their official partner for medical tourism in South Korea. This is a comprehensive collaborative agreement with KTO providing marketing and promotion for My Med Choices. In addition, Asan Medical Center, Hyundai Aesthetics Plastic Surgery and Juwon Healthcare of South Korea have partnered with My Med Choices to provide patient care for My Med Choices patients worldwide seeking the specific procedures they provide.
My Med Choices signs MOU for South Korea Medical Care. In Korean business practices, an MOU ceremony is the first step to doing business. Eleven top executives from the Korean organizations traveled to Delaware to take part in the ceremony. Mr. Steve Young, Executive Director of KTO, brought the delegates to Delaware. The Asan Medical Center delegation was led by Mr. Ki-Dong Choi, Administrative Director. Mr. Enes Kay, Director, of Hyundai Aesthetics Plastic Surgery represented Hyundai.
This activity follows up a recent State-led business trip to South Korea in October 2019. Export Delaware, the State’s official export
resource for Delaware small businesses, plans business trips around the world to help companies grow their exports. These trips are funded through the U.S. Small Business Administration State Trade and Export Promotion (STEP) Grant. Dr. Mary Swenson, Founder and CEO of My Med Choices, participated in the trip to South Korea, where she was introduced to KTO, Asan Medical Center, Hyundai Aesthetics Plastic Surgery and Juwon Healthcare. Through the work of Export Delaware and the State’s in-country trade representative in South Korea, KBSI, Inc., My Med Choices was introduced to top health care providers and organizations on the trip and had one-on-one meetings with the executives and decision-makers. This is how Export Delaware works with small businesses to help them make international connections that lead to long term partnerships and export sales. Many of Delaware’s small businesses would be unable to secure these high-level meetings on their own and Export Delaware is critical in helping them penetrate new markets and close business deals.
Asan Medical Center is the leading hospital in the world for organ transplants, one of the top hospitals in Asia, and the most famous in South Korea. This organization has 27 facilities and is on the cutting edge for cancer, cardiac, organ transplants, and health screening. Hyundai Aesthetics is a world-renowned, leading provider of plastic surgery. At Hyundai they combine medical science with art to create beauty that looks natural.