The Post-Pandemic Reinvigoration of Urban Wellness Resorts
Rest and relaxation has long been an integral part of the tourism industry, as countless travelers from around the globe seek refuge outside of their place of residence and get away from the hubbub of their daily lives. Still, going far away isn’t an option for everyone – for metropolitan locals, getting outside of their native city for some R&R can be more of a hassle than a calming experience, while international tourists may elect to shirk the relaxation aspect of their vacation in favor of sight-seeing and other traditional city tourism. As a result, cities across the world have begun constructing urban wellness resorts within their borders, offering a little slice of paradise among the metropolitan bustle and making wellness more accessible to consumers than ever.
Though the construction of these resorts gained major momentum ahead of 2020, the arrival of the Covid-19 pandemic put the development of these urban centers to a near-full stop worldwide, as well as pushed interim travelers toward more nature-filled experiences. Now, as medical tourism begins to find its footing in a post-pandemic world, urban wellness resorts are surging back into popularity and are expected to become an impactful aspect of the global travel for treatment industry as they continue to be built across all corners of the map.
“We predict renewed momentum for the urban wellness resort concept, not just because cities are roaring back, but because the pandemic – which harshly exposed just how ‘unwell’ cities are–has sparked a major rethinking of what a city could and should be,” revealed the Global Wellness Summit, one of the most impactful voices in the global wellness economy.
Keen on providing tourists – who are increasingly concerned about their personal wellbeing in the post-pandemic reality – with a robust selection of services, many of these urban wellness resorts are expected to tap into the growing demand for personalization and customize treatments specifically to each attendee. This can include luxury amenities like on-demand nutritionists, purifying and cleansing treatments, clarity-centric offerings like yoga, meditation, and breath-work classes. Traditional and one-size-fits-all amenities are expected to endure in popularity throughout urban wellness resorts as well, offering more attainable wellness solutions for the general population than the highly-customized aforementioned alternatives.
“The trend is about how more affordable, democratic access to wellness is hitting global cities,” continued the Global Wellness Summit. “But the urban wellness trend is also evolving fast at the high-end level. Bigger, more sophisticated urban wellness resorts and communal ‘wellness hubs’ are being underwritten by a business model that combines the resort with residences and a local membership club.”
“As a result, we’re seeing more ambitious, amazing projects than the urban hotel with a nice spa of yore. This is creating a traveler mindset that would have felt foreign just a few years ago: staying in a wellness sanctuary in a ‘bright-lights, big city’ environment increasingly feels like the right model for an urban trip,” concluded the Global Wellness Summit.
Booking a trip to an urban wellness resort can be confusing or overwhelming for consumers considering the concept’s inherent newness; trusted medical tourism agencies like MyMedChoices can help make finding the right destination a breeze.
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